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Informal Analytical Report

 

The situation

 

  You work for Kelly Services, which provides staffing solutions to more than 90 percent of the Fortune 500 companies.  Click this link for more information about Kelly Services .

 

  You then choose a fortune 500 company, Microsoft. Your first task is to research Microsoft and write an informal analytical report. The audience for the report is people who write sales messages (typically marketing).

 

Informal Analytical Report

 

Your are to write a brief informal report (approx. 2 single-spaced pages, 500-750 words, plus references) on the background of the company you have chosen to solicit. . Do NOT write solely about the background of your targeted company but also focus on why you think this company could benefit from Kelly Services. The report should be directed to people who write sales letters (typically marketing). Format the report as an informal report or memo report and organize your report according to the strategies:

 

Focus on conclusions and recommendations

Use logical arguments (the 2 + 2 = 4 approach or the yardstick approach)

Do more than provide information¬óBe sure to analyze the information to help your readers apply it in future sales messages

Use at least four sources, only two of which may be websites. At least two of your four sources must come from the DeVry Library. Ensure that all sources are credible. Do NOT use Wikipedia, dictionaries, or encyclopedias as your sources, as these are not appropriate sources for college or business writing. Recommended web resources can be found in the Webliography area of the course 

Use APA when citing sources and be sure to use both in-text parenthetical citations and an end-of text list of references