500 words essay 3 hrs

This PDF file is a case study, the couse is talking about Sport&Event Marketing. Require to read the case and two websites that proved in pdf. Its a group case work but i only needs to do the a,b questions of Q1. I will show you that by screenshot. And all the questions are in the last page of this PDF. Write 500 words to answer those two questions. Must read the case and websitres!!!! Thanks.