Why Small Business Owners Should Use Site Builders Instead of Hiring Web Design Firms
The internet is part of our lives, and it plays a significant role in how people shop. The web is one of the first places customers learn about new products and services, and a site shows them that a company is established and legitimate.
Despite those facts, roughly one-third of small business owners haven’t set up websites. While hiring a web designer can cost thousands of dollars, site builders offer a more affordable solution. Here are a few benefits of site builders for small business owners.
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Getting a Site Up Faster
Every day a small business owner doesn’t have an online presence; they lose customers and money. While it may not seem that important at first, lacking a website puts business owners at a disadvantage. With the ease and simplicity of today’s Website Builders, it’s possible to have a site put together and ready to go within just a few hours.
It’s Cheaper Than Hiring a Designer
If you have the time and money, hiring a web designer has certain benefits. However, if budgetary and time constraints weren’t an issue, you’d already have a site.
Hiring a web designer may cost $6000 or more, a big line item in any business owner’s budget. Some site builders are free, while others cost just a few dollars per month. In any event, the cost of a website builder is easy to work into a shoestring budget than that of a web designer.
More Control
When you build a site yourself, you’re in control of its look and feel. With a web designer, it’s a matter of outlining your needs and hoping for the best. By choosing a site builder, you’ll be able to select colors, a layout, and stylistic elements that effectively represent your business.
Options and Flexibility
Your business is unique, and your website should be as well. Though site builders require the use of templates, there are still plenty of ways to make a site your own. In addition to choosing from numerous templates, business owners can also select:
- Fonts;
- Colors;
- Formatting;
- Backgrounds;
- Placement of page elements.
Even within a pre-made template, it’s possible to create something uniquely and memorably representing your brand.
Easy Updates
Another great feature of small business website builders is that everything is done online. That means you can update a site from anywhere there’s internet access.
Whether you’re making changes while on vacation or asking a work-from-home employee to do a few minor updates, you’re not tied to a single server or workstation.
It’s Time to Get Started
As a small business owner, building an online presence is an important step toward success. While it’s easy to come up with reasons not to build a site, most of those excuses can be resolved with the right site builder. With help from a website builder, you can build an online brand that helps you meet customers where they are.
