Is Your Content Telling The Right Story?
If you regularly publish online content for your business, it’s best to be careful about what you say and how. Not just to ensure you give your audience the best, most relevant content, but also for your brand’s tone and image as well.
When your content tells the right story, your audience is going to be ten times as invested in what you have to say.
This means they’re also going to be receptive towards what you have to sell. So let’s make sure these two actions go hand in hand; here’s how to be sure your content is telling the right story for what you want to do.
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Is it a Bit Complicated?
Complicated content litters the internet and it does very little for actually converting people into customers.
Jargon, as it’s often known, can turn people off a website just as quickly as they click through to it. If you’re trying to reduce your bounce rate by streamlining your content, this is something to avoid.
When your content tells the right story, it puts it into terms your audience can understand. That often means you need to understand your audience from the ground up; what are they interested in, what do they like to read, who do they listen to, etc.
Does it Match Your Brand Image?
So, why is a brand name important? It’s a common question. All in all, it’s the core identity of who you are and what you do. Indeed, your brand image is the first thing people are going to notice.
From your name to your logo to the colors you use in your website design, there’s a lot you can tell people from these factors alone. Are you a serious brand? Do you prefer to be laid back? We all form snap judgments, and it’s important to capitalize on this.
If your content doesn’t match up, or it makes people feel like they’ve suddenly clicked onto a different website, you’re not telling the right story. Make sure you read through your own words from time to time and see if the content reflects the message you’re trying to send.
Is There Enough Information to Support Your Customers?
This ties in neatly with our first point. You don’t need to have complicated information on offer, but you do need plenty of information about what you do, what you sell, and how people can contact you.
If you have a strong backlog of content, you’re going to have a lot for your customers to dig into. However, without something like a blog or a newsletter, this is going to be hard to achieve.
Put either (or both!) in place and start pushing out content regularly through them; if people see your content before they find your product, that’s a very good sign your online strategy is working!
Your content needs to tell the right story. Thankfully, there are various ways to check how you’re managing this; start with those above.
