What people buy is a lifestyle, not products, not people but a lifestyle. Your products, services, and people must be able to show the real benefit. What does it bring to their life or business?
And the brands that do the best, with standout profits, what do they have in common? Great branding but a couple of solid foundations too.
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Logo
It cannot be stated enough how important it is to have a clean logo. Logos with too many colors, shapes, and strange fonts are often forgotten the moment they have been seen. And the same can be said for a logo that doesn’t really represent who you are or what you do.
A single logo, typically one that a graphic designer has designed, will look the same in print and across all of your socials. And perhaps more importantly, you get feedback from people who aren’t you, your family, or your team about the logo. Learn as you go.
What are you saying?
A message is a non-negotiable item. Without a message, what are you doing? Who are you talking to, and what do you want to say to them? Because that is your message. Make sure what you are saying is precisely what you want to say.
It is not just about what you say either; you should have a brand tone and voice that is true to you. This might take time to get right, and often it is better to stick to what is authentic because if it is fake, it becomes a chore, and people will quickly find out that what you are saying and who you are don’t match up.
A plan
Imagine that you have started a company, or maybe you already have – and at the moment, you don’t have a plan beyond the next three months. What does the future of your business look like? Would you know what to do if you were successful right now? Planning is essential, and it becomes much easier when you have eComBrands.com.
Responsive
The buzzword of all day and every day is responsive. Your website should be responsive, your mobile site should be responsive, your social media needs to be responsive, and so does your customer services. Everything that really good brands have is responsive and designed to make things as easy as possible for the client.
Analytics
Every business has access to numbers, but what you do with them counts. Great brands look at metrics and build plans around them. But they also build plans to control the metrics in the first place.
Putting your KPIs in place and using them as a goalpost is the only way to truly see how your brand is doing. Tracking website usage, traffic flow, exit patterns, and more is a must.
Exceptional brands aren’t just big brands that throw money at problems. Instead, they look at what they can improve and change to give their customers the best experience.
Here are some more tips to take full advantage of your branding: How to Use Branding to Expand Business in New Markets.
